In 2008, and for three years thereafter, Open Brolly will be helping businesses and organisations transform their business through a new regional development funded programme.
Byte the Bullet is underpinned by technology, but it will be led by a focus on business success. To help strategic planning in participating organisations, we will be using the Balanced Scorecard approach.
We take the view that strategic planning should not be an academic exercise; it should be a driver in the organisation that everyone is able to sign up to, a tool that have an positive impact every day.
Developed in the early 1990s at Harvard Business School, the Balanced Scorecard considers all aspects of a business. It is an essential starting point before investing in process change, marketing or technology. It clearly identifies routes to meeting business objectives and therefore focuses investment on areas that will have the most commercial impact.
It is balanced because it takes into account the different perspectives of a business, namely:
- Financial
- Customer
- Internal Processes
- Organisational, including learning and growth.
We collect data relating to each area and perspective of the business and develop metrics to assess current performance and which will lead future performance. The balanced scorecard answers key questions, like:
- Which customers should we focus on for maximum impact?
- What are our customer expectations?
- What financial outcomes are required from change?
- What processes do we need to excel at internally to meet demand for services?
- What do we need to do to continue to improve our service?
We strongly recommend that any business or public organisation wishing to develop its business so that it meets stated objectives considers using the Balanced Scorecard approach before investing in change.
Open Brolly can provide the skills and resources to cost-effectively review your organisation within an agreed budget. Contact David Sim on 01309 678100 or david.sim@openbrolly.com for more information.
The balanced scorecard methodology has been developed by Dr Jim Hamill, Director of Institute for Customer Advantage, University of Strathclyde Business School as part of the programme.