Having had a few conversations recently it has become apparent that some old problems are rasing their heads. The main one is sustainability.
If any project is to be sustainable it must be of such a benefit to its target audience that the audience puts time or money into it. This is a clear warning to agencies not to believe they can do such a good job someone else will take it over when the money runs out. It has to make sense to tourism businesses from the start. This leaves two options:
- Your film tourism idea is so unique that businesses will willing support it through cash or time, in which case why are you doing it?
- A low cost , low resource way of leveraging film office and agency information in such a way as to not impose a burden but allow the tourism businesses do the work.
I underline my point. No matter how great a web site is it will fail if it does not have money or people to keep it that way. I believe it is possible to combine the information that film offices hold with the latest web technologies to be seen as an important partner but not having to do all the work.