A recent survey (commissioned by a publishers trade association, the Association of Magazine Media) has some good news for publishers of digital magazines and iPad editions. It looks like most of those who are reading digital editions are enjoying it and planning to increase the amount of time they spend with digital editions.
The survey finds that two-thirds of people who read magazines on tablets and e-readers think they’ll be spending more time with digital issues over the next year. Many of them — 46 percent — are consuming more magazines — both in print and digital form — than they did before they got their hands on an iPad. And 63 percent of them want more digital stuff to read.
The report does offer some guidance for the industry: 89 percent of readers want publishers to adopt a uniform way of navigating magazines, and 69 percent like watching in-app videos that run less than minute.
Source: iPad Insight
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