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April 14, 2011#

Integrated Film Tourism

Mobile Film Tourism

The more we have looked at film tourism the more we have become convinced that it should become work integral to screen agencies and filmcommissions. Doing it that way means additional work load is minimal but the benefits large.

What are the benefits?

The benefits can be enormous, particularly for non-commercial agencies. Creating a wider relationship with businesses outside of the creative sector has a lot of ‘political’ benefit. A wider range of businesses, and  more of them, understand the value of the service. Also, you can form better relationships with tourism oriented businesses and agencies who often also have significant influence.

Oh, and of course there is the economic impact which is easier to measure if you have relationships with the tourism sector.

We, at OpenBrolly, continue to develop new ways of delivering valuable information and services for film tourism as part of an integrated service.

Useful links:

Kent Film Office Movie Map

MovieSite demo Movie Map

The Independent article

February 28, 2011#

Mons Film Festival: Screen Tourism

OpenBrolly attended, spoke at and led a workshop at the Screen Tourism conference in Mons last week.

The industry days on film tourism were agreed to be successful, sharing best practice and demonstrating the emerging technologies.

A number of conclusions were drawn, not least that solutions must reflect the visitors’ needs and that engagement of the tourist, through social media, was the next step in developing a film tourism product. The importance of film goers understanding where a film was shot was illustrated – perhaps a condition of local funding and assistance could be prominence of the location in the credits.

OpenBrolly provided a review of the changes in technology: we are in the middle of a major transition to mobile devices, geographic and context described information. In addition, social media, has to be considered in any tourism product design and marketing strategy. New technologies, such as video delivery, QR codes and augmented reality offer exciting ways of delivering content but are not without their real-world constraints – such as mobile operator data caps and slow speeds in some areas.

OpenBrolly will continue to develop examples of film tourism solutions and David Sim is speaking again at Screentourism 11 – Friday 18th March 2011, The Princess Anne Theatre, BAFTA, London W1

February 21, 2011#

Symposium in Mons: Tourism and Cinema

FIFA

Following on from our presence at the Berlin Film Festival, the MovieSite team will be presenting at the Tourism and Cinema in Regions of Europe Symposium in Mons.

The festival runs from 18th to 25th February. The symposium is part of The International Love Film Festival of Mons, created under Elio Di Rupo’s initiative in 1984, and is aimed at uniting so-called intellectual cinema with more popular cinema.

Geoff Wilcock will be speaking about new projects, new technologies and new perspectives. David Sim will lead a workshop covering new technologies that can be used in cinetourism / screen tourism / film tourism, including social media.

http://www.fifa-mons.be/

October 12, 2009#

Abu Dhabi Go live with MovieSite

At the Circle conference in Abu Dhabi which begins 10 days of the Middle East Film Festival MovieSite has gone live. Abu Dhabi is building a production base for the region and is taking advantage of MovieSite’s location, crew and facilities registration services at this time.

You can read about the launch and the circle conference here.

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