OpenBrolly attended, spoke at and led a workshop at the Screen Tourism conference in Mons last week.
The industry days on film tourism were agreed to be successful, sharing best practice and demonstrating the emerging technologies.
A number of conclusions were drawn, not least that solutions must reflect the visitors’ needs and that engagement of the tourist, through social media, was the next step in developing a film tourism product. The importance of film goers understanding where a film was shot was illustrated – perhaps a condition of local funding and assistance could be prominence of the location in the credits.
OpenBrolly provided a review of the changes in technology: we are in the middle of a major transition to mobile devices, geographic and context described information. In addition, social media, has to be considered in any tourism product design and marketing strategy. New technologies, such as video delivery, QR codes and augmented reality offer exciting ways of delivering content but are not without their real-world constraints – such as mobile operator data caps and slow speeds in some areas.
OpenBrolly will continue to develop examples of film tourism solutions and David Sim is speaking again at Screentourism 11 – Friday 18th March 2011, The Princess Anne Theatre, BAFTA, London W1
OpenBrolly is delighted to announce another new client for its MovieSite service. Film Link Ltd is due to start operations in January, formed in partnership with University of Hertfordshire, Exemplas, Elstree Studios and Leavesden Studios.