Went to an amazing screening in Nairn, Scotland. Tilda Swinton and Mark Cousins had organised pulling a mobile cinema and showing great films in small communities. It was a great experience and showed off the Screen Machine. Times On Line
August 9, 2009#
Tilda Swinton Pilgrimage in the Highlands
June 15, 2009#
Marseille Film Tourism Conference
Geoff has just had an interesting couple of days at the film tourism conference organised by ODIT and Film France. All the stages of film tourism were covered, from Film Friendly to tourism after distribution.
We, at Open Brolly, had the opportunity to discuss our model for a sustainable and quality Tourism product using our work with MovieSite and Social Media.
March 14, 2009#
Thoughts for the mobile future – Open Brolly
Its been a very active start to the year.
We have had several speaking engagements and are currently planning our Cannes presence. One of the key areas this spring will be to spell out that film tourism need not be difficult to implement. To plan and co-ordinate is a different matter 
One area we have been mentioning to clients over the last year is that they need to think about mobile internet access to information. People want to do things as easily as possible and the uptake on using mobile phones for email and getting information is huge; how many Blackberries do you see on the bus and train? I am pleased to see we are in good company Sir Tim Webbers has recently said this is the way ahead. The good thing about the mobile web is that if you have planned your web presence and services well it should not be too difficult to add this service.
In 2009 we expect mobile offerings in our screen agency, tourism and social media offerings.
August 26, 2008#
Cineposium 2008 – New Zealand and Tourism Portals
We are excited by this year’s Cineposium agenda, writes Geoff Wilcock.
The key areas we have sought to understand are there:
- Film-induced tourism
- Regional collaboration
- Co-production
- Demonstrating value
- Marketing of agencies and offices.
By definition, film tourism is likely to be delivered through a portal and so I’ve been doing a lot of desktop research recently on tourism portals. It has led me to understand the value of Destination Management Organisations (DMOs). DMOs are essentially formed by tourism businesses in an area (sometimes with public sector support) whereas, all too often, a portal is setup from the top down.
It is impossible to stimulate the involvement and commitment of front-line tourism businesses from the top. The best approach is to give them the means to work towards a common goal. Even in the unlikely event a central portal raises world awareness it cannot sustain dealing with it. The market always wins in the long run; unless it makes sense for tourism businesses to get involved it is not sustainable from the centre. My example of how not to do it is www.visiteurope.com!
My message is borne of experience from when we first set up web sites and Intranets over thirteen years ago. You have to empower those involved to help create something worthwhile. Otherwise, it eventually runs out of steam.
Does anyone know of any web sites / portals in that category?